Truth? Who Cares?

I hate to say this, but truth doesn't matter in this presidential campaign.
Nothing of consequence matters.
It doesn't matter that Gov. Sarah Palin mistakenly thinks Iraq had something to do with 9/11.
It doesn't matter that she lies about the "Bridge to Nowhere."
It doesn't matter that she is a petty tyrant who hires her friends at inflated salaries.
It doesn't matter that she is foolish enough to think that being able to see Russia is the same thing as being able to understand Russia.
It doesn't matter that she is completely unprepared and unqualified to be vice president or, God forbid, president.
None of that matters.
What does matter is that she and John McCain look good together.
Look at the photos of them together.
They look great together.
They look like father and daughter.
They look like family.
And what a family!
Few of us (in the lower 48) have a mother who hunts moose and catches wild salmon, although that is common in Alaska.
Few of us have a father or uncle or grandfather who is a genuine war hero. (I do, by the way.)
Palin and McCain look like strength in the past and strength in the future.
McCain survived a North Vietnamese prison honorably, so he will stand up to any threat we might face in the future.
At least that's what people think.
Palin can field-dress a moose, so she can dress down Vladimir Putin.
At least that's what people think.
Of course, those things may not be true.
McCain sees enemies everywhere, and Putin is not a moose.
But that doesn't matter.
Forget truth.
What matters is image.
No matter what kind of bull we're talking about, bull moose or not.